Thursday, August 9, 2012

To Synthesize The Culture Of Offshoring


We just had a debate on culture, and we seem to itch for triggering another one on offshoring. Before I return to this point, let me state what I came out with from the debate on culture. My general observation has been that most of the debaters lacked the basic knowledge they needed to have before getting into the debate. They may or may not have done the research; and if they did, they missed capturing the most salient points because they must have also lacked the training or the innate brain power to recognize a nugget when they saw one.

I came across something like a dozen articles on the subject, and I reacted in writing to about half of them. To get a sense as to how I felt, imagine a teacher assembling a dozen students into one classroom where they see on the blackboard an essay he wrote for them. He tells them to read it after which he erases it. He now tells the students to write, in their own words, what they remember of it. Well, you can imagine how each of the dozen essays will read.

Let us now go a step further and imagine that before writing his essay, the teacher had at his disposal a super duper search engine that was plugged into everything written since the beginning of recorded history. Now assume, for the sake of this discussion, that this volume of writing would fill one hundred million books, each containing fifty thousand words on average. Doing the multiplication, you find that the total number of words ever written comes to five trillion.

Suppose that from all of these words, the teacher lifts one sentence made of five words: “Culture is different from Civilization.” This would amount to one trillionth the volume that was written since the beginning of time. The teacher repeats that sentence several times in his own essay to make it the dominant idea. Now guess what will happen. Yes, the students will write essays around that notion. They will be different essays, to be sure, but they will all echo the same idea.

The teacher now surprises the students by giving each of them a copy of an essay that is titled: “Culture Is a Fundamental Building Block of Civilization” written by some author. The essay makes the point that a culture is a method of life (modus vivendi as it is called) pioneered by a group of people no larger than a tribe, to live in harmony as much as they can with their prevailing circumstances. The cumulative effect of many similar groups, all facing analogous circumstances, produces a more complex and more enduring modus vivendi called Civilization. The teacher now tells the students to take the essay home, read it several times, understand it well then write their own essays to answer this question: Is the Protestant Ethic a Culture or a Civilization?

To come back to the articles that were written on culture, we need to remember that they came in response to the remark that was made by Mitt Romney on culture, and to the Palestinian reaction to that remark. Yes, culture makes all the difference said the pundits, and they all quoted the same two original sources: a book written by David Landes and a report written by a group of Arab intellectuals. Because the pundits were not all kept in one classroom at the same time, they wrote and published at different times -- not by looking at the same original sources but by looking at the work of one another – each copying from the pundits that preceded him.

But what did these people accomplish in the end? To put it in a nutshell, the following is the only point they managed to make: Someone wrote long ago that America is an economic success because it adopted the Protestant Ethic -- which goes to prove that the Jewish culture is superior to the Palestinian culture. Okay, whatever turns you on, my boy, whatever turns you on. But tell me this: Is the Protestant Ethic a temporary culture that was adopted by the Americans then dropped by them to be adopted by the Asians? Or is the Protestant Ethic a more permanent civilization that is now dormant in America but is expected to wake up again and rise to new heights? And what will then happen to the Asians? And the Arabs? And the Africans? And the South Americans?

I suspect that neither Mitt Romney who spoke the fateful words nor the Jewish pundits who rose up and copied from each other to defend his remark and justify his motives, ever thought of such matters. All they had was a little material to work with -- and so they took turns swallowing the thing and regurgitating it to be swallow by the next guy and regurgitate for use by the one after that, and so it went from one pundit to the next.

To have a visual model of what happened here, imagine the following fictitious story. Something happens to Earth, and by some mysterious process, all life forms on it vanish. What remains are the inventions we came up with, but they too undergo a process by which they are disassembled into the various components they were made of. The result is that not a single machine, appliance or electronic gadget is left in its final form. What happens next is that alien travelers from another galaxy come to Earth and try to make sense of what they see. They scour the Earth, pick up one component of every type they encounter, and bring it to a field. Like working the parts of a thousand jigsaw puzzles, they match the components that seem to fit together as they try to assemble them into the machine, the appliance or the gadget they used to be.

At first, the alien travelers create monstrosities such as what you get when you attach the pedal of a bicycle to the fuselage of an aircraft, or when you attach the steering wheel of a car to the screen of a television set. Nothing works but after a while, they would have learned to read some of our languages. However, instead of stumbling on a “how to” book, they stumble on a book of poems that was written for fun by a comedian. And they read the following in it: Life is like a car with wheels but no steering wheel. It takes you where it wants to go but lets you not steer it there. Aha! One of them says to himself, this is how you put together this machine. And so he attaches four wheels to the television screen that is already equipped with a steering wheel. He adds to the monstrosity, you see.

The other aliens read the same book and create as many monstrosities as do the Jewish pundits who take to the airwaves and print media where they talk culture, politics and economics. Put them all together, and you get the sum total of what the Jewish culture stands for – sheer monstrosity. Well, to avoid repeating a similarly nauseating experience while debating the idea of offshoring, let us admit and accept that even if the concept is not as large as culture or civilization, we cannot hang on to something that someone said recently or long ago, and use it as proof that offshoring will do this to us or do that for them.

Like the components of a thousand possibilities, we must choose the parts that fit with each other, put the parts together into something that will stand solidly on its own, and demonstrate its utilitarian use. And we must do all this without quoting someone who wrote this or that because we know that five trillion words have already been written, and you can find any combination of them you want – so does everyone else.

There was a time when it was erudite and impressive to show how well you can quote someone dead or alive, but in this age when a search engine can find you any quote that will fit your need in a nanosecond, you cannot impress people anymore by quoting someone else.

What the audiences want from us is that we choose the correct pieces and synthesize them into a story that will make sense to them.